Green Coffee 37 Euro

8 type of business (1) coffee • production: $90 billion per year industry • $10 8 million combined revenues of the two: Starbucks coffee company: $10 3 million Green Mountain Coffee: 0 5 $ million • 25 million producers of coffee in the world and about 100 million people, working in the cafe as a set of industry. 9 types of enterprises (2) • 76% of the coffee is at home drinking and 72% of growth in the market of purchased special coffee • a supermarket - (national Coffee Association of America) is common fast food and shops, as well as the growing demand for specialty coffees in the workplace due to. • Ethical sourcing are consumers and find out more on the environmental effects of coffee. More and more companies are these factors - known coffee. 10 integrity-(1) • Starbucks Starbucks seems ethics and CSR to its stakeholders • Starbucks helped BC r. e. of largest companies in North America, bought their supply of coffee • humanitarian assistance programmes in the countries of the third world, but it seems that the undertaking as social minimum of sound controllers duty of Erfullenausgehend of some conflicts with the coffee of fair-trade across the very small proportion and excessive advertising. 12 problem • governance Starbucks Starbucks are not complicated governance role, as we have seen, for example, GM, being. • Howard Schultz more focused on the treatment of externalities, local resistance from competitors and control of the continuity of the management of the debt • Council boards seem to have done an audit role, rather than a supervisory role • even when Howard Schultz has resigned as CEO for eight years, has only the CEO and took the reins of the company before returning. 15 • Starbucks Howard Schultz style guide is the first Starbucks, he founded with coffee experience, his vision and tries to run it in reality • sinus 1981 initiated by the extension of the benefits of healthcare at least 20 hours per week, even though it was feared resistance from members of the Council, increasing part-time employees costs • promotes and produces mainly the issue of urgency but information shared in landscape mode. 16. the leadership - Green Mountain Coffee has • since 1981, when Bob Stiller with Green Mountain Coffee ski resort and bought, nearly 30 years, • management of the coffee culture in an international company of coffee with a role of the President passed, because making the recession's safest activity with low urgency by Starbucks • had knowledge of the program of social and environmental responsibility by green coffee 37 euro Howard Schultz. 24 (1) • began small statements of both companies and corporations built founders have been inspired from the beginning. • Starbucks seems to suffer more than evolution needs of clients and the volatility of the Green Mountain coffee, coffee for offices and sale wholesale market sold be exposed. • Green Mountain Coffee seems more faithful to the spirit of the Foundation, focusing on the social responsibility of enterprises and environmental considerations, Bob Stiller had thought at the beginning. 25 • conclusion (2) it is a common problem with high rates of growth of the company. In general, is that the small enteprises and authentic starts finally hard, save this image as it expands. (AA Thompson & Strickland, a. j., 1999) • ab 2010, Green Mountain Coffee seems more solid for the curve of sustainable and equitable growth for Starbucks, which is the pressure of shareholders in the short term and volatile economy than ever before exposed. . . .